Technocracy is all about social engineering. Advocacy Advertising (AA) is a tool to generate sales by promoting a particular opinion, such as political, social, economic or scientific. Such ads seek to influence public opinion for the self-interest of the advertiser. Conceptually, AA is closely related to the Nudge theory of behavioral science which uses positive reinforcement and indirect suggestions to influence behavior. Both are tools of social engineering, and skillfully practiced by Technocrats in all professions.
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