Technocratic-Fascism: Like Moths Drawn To The Flame
When the "system" knows you better than you know yourself, you cannot escape its control. Whoever has the data makes the rules, and those rules can encase you, console you, manipulate you, shape you until you are doing everything someone else wants you to do. This is the "Science of Social Engineering" as predicted by Technocracy back in the 1930s.