Technocracy is all about social engineering. Advocacy Advertising (AA) is a tool to generate sales by promoting a particular opinion, such as political, social, economic or scientific. Such ads seek to influence public opinion for the self-interest of the advertiser. Conceptually, AA is closely related to the Nudge theory of behavioral science which uses positive reinforcement and indirect suggestions to influence behavior. Both are tools of social engineering, and skillfully practiced by Technocrats in all professions.
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Dr. Tim Ball is a renowned environmental consultant and former professor of climatology at the University of Winnipeg. He has served on many local and national committees and as Chair of Provincial boards on water management, environmental issues and sustainable development. Dr. Ball's extensive science background in climatology, especially the reconstruction of past climates and the impact of climate change on human history and the human condition, made him the perfect choice as the Chief Science Adviser with the International Climate Science Coalition.
